DAM vs. WCM

This morning I stumbled on an interesting (and oddly entertaining) article on the differences between digital asset management and web content management - neither to be confused with online document management. It points out an important thing, which is that many business owners can be confused, and subsequently put-off by EDM and similar practices because it all sounds too techy.

Here's a clip from the opening, but follow the link for the complete article:

"To begin, digital asset management (DAM) is too often mistaken as just a more elaborate form of document management or Web content management (WCM). Part of the confusion comes from WCM and enterprise content management (ECM) vendors who promote their systems as DAM tools, when really all they offer are generic repositories for binary files. For some customers, this “DAM-lite” approach might work, but enterprises that need to carefully manage rich media assets will require something much more specialized— which is what DAM provides."